Using LinkedIn Stories Correctly

10 Nov Using LinkedIn Stories Correctly

While social media services like Instagram and Facebook have had the Stories feature for a while, one of the more recent platforms to adopt it is the business and employment-oriented LinkedIn. Since it’s geared to professionals, the following tips can help with using LinkedIn Stories properly.

Although LinkedIn Stories works almost identical to Instagram at its core by showing information for 24 hours, most of the parallels stop there. It’s crucial that you adapt it for your audience, who should mainly be professionals, when designing your content. In addition, your personal LinkedIn stories can be seen by anyone regardless of whether or not they are followers. You do not want your manager, or consumers, to see everything you share on Instagram Posts, so make sure your Stories content doesn’t reflect you in a way you wouldn’t like.

Depending on the message you trying to convey via LinkedIn Stories, keep in mind that the service’s demographics skew a little older and there are still plenty of people using desktops to access the service. Stories are mobile-friendly only for the time being so make sure that whatever Stories content you’re sharing serves as a way to complement your existing content.

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