Brand reach is one of the most important aspects of growing and elevating your business. The more people see and hear about your brand, the more likely they are to engage and reach out to you. So how exactly does one go about expanding their...
It’s not a matter of if but when your business will be hacked, considering there are around 2,200 cyberattacks a day, according to Norton. As the acts of stealing, exposing, altering, disabling or destroying information through unauthorized access to computer systems become more sophisticated, cyberattacks...
Twitter is a social media platform that allows its users' voices to be heard. Being active on Twitter is essential for connecting with reporters, target audiences, industry leaders, and keeping up to date on current events. Twitter is an especially vital tool for journalists, allowing for...
FORT LAUDERDALE, FL June 29, 2022 – Top of Mind PR is pleased to announce that Jessica Forres has been promoted to Executive Vice President. In this role, she will oversee the firm’s services expansion and business development across the United States and internationally. Ms. Forres...
FORT LAUDERDALE, FL June 29, 2022 – Top of Mind Public Relations is pleased to announce that Crystal Aguirre has been promoted to Jr. Account Executive - Digital. In this new role, Ms. Aguirre is responsible for digital marketing initiatives for Top of Mind clients....
Does it seem like your social media posts aren’t receiving the amount of engagement they deserve? It may just be a simple matter of tweaking what time you’re publishing the posts. Though there is no “one size fits all” solution when it comes to a...
The interviewing landscape has changed significantly, and now many interviews are even done via platforms like Zoom. However, the fundamentals of interviewing remain largely the same, which means executives still need to do their homework when preparing for an interview. To understand the reporter’s perspectives, pressure...
Webinars have grown in popularity, serving as an effective tool to relay important information and host large-scale panels virtually. When planning a webinar using communication platforms like Zoom, there are different things to consider than when planning a face-to-face presentation. A few simple tips can...
Since its debut more than a decade ago, YouTube’s growth has shown no signs of stopping. Despite billions of monthly users, there are still brands out there that have yet to seize upon its multiple advantages. Having your company on YouTube may help improve the...
The tie between brand loyalty and trust has never been stronger. Consumers have a generally favorable outlook on how companies respond to the present climate, according to a recent Deloitte Insights survey, with approximately four in five individuals citing a moment when a company reacted...