We create story ideas and proactively reach out to reporters and editors to tell your story in print, radio and/or television. We target media outlets that will strategically reach your core audience. Our clients are regularly featured in The Wall Street Journal, NBC News, National Public Radio, Bloomberg, Law360, Corporate Counsel, The Miami Herald, The South Florida Sun-Sentinel, The Palm Beach Post, The Daily Business Review, The South Florida Business Journal, GlobeSt, The Real Deal, Multi-Housing News, Commercial Executive and many others. Clients who target the Latin American market are regularly featured in AméricaEconomía, El Economista, BAE Negocios International, El Cronista Comercial, Infobae, Mercado de Dinero, Diario Las Americas, and many others.
Social media, blogs, video streams and other emerging media technologies are changing the public relations landscape while also increasingly influencing traditional mainstream media. Twitter, Facebook, LinkedIn, YouTube, Instagram, Pinterest, Google+ and other platforms are linking companies directly to their internal and external audiences. Social media campaigns, digital branding and marketing, SEO for press release optimization, and campaigns linked to traditional media outlets–our team will relay your message to your target audience.
Would you like to find your website on the first page of Google and other major search engines? Would you like to increase the amount of targeted visitors and customers and view analytics on a regular basis? Our Search Engine Optimization (SEO) service will grow your business through strategic online exposure and advance your website to the front page of a customer’s search for your products and/or services.
Extensive journalistic experience in the entire print domain enables our team members to ghostwrite bylined articles, Q&A interviews, white papers, and marketing and web content. We contact the client to design a target message, schedule and conduct interviews, crosscheck and verify the information obtained through our own research staff, and generate drafts for the client’s approval before submission.
A crisis can quickly disable your daily operations if not handled properly and can inflict financial loss while damaging your hard-earned reputation. The key to reacting to potential or real crisis is to gauge the correct time for a proactive response and mitigate any potential damage. Let us handle your pre-crisis, crisis, and post-crisis responses. The pre-crisis phase focuses on prevention and preparation. The crisis phase focuses on managing media inquiries and your firm’s response through minute-by-minute collaboration with your spokesperson and officers. The post-crisis phase follows through by honoring commitments made during the crisis and eventually introducing goals to prepare for future events.
We recommend and manage events that will provide companies with a platform to increase visibility while developing relationships with potential clients and strengthening current ties. Let us handle your public relations event by developing themes, arranging speakers, locating and securing a venue, and generating customized support materials.
From email marketing to pocket folders, we empower our clients to relay their message through high quality designs. Let us design your logo and focus your corporate identity through branding, websites, newsletters, advertisements, brochures, and mailings. We understand that well-designed presentation materials will motivate your audience to choose your service or product.
Social media will never completely replace building and nurturing face-to-face community relationships. These relationships establish credibility and foster an understanding of the role and responsibility a company or nonprofit has towards its community. As part of our integrated public relations services, we encourage our clients to connect, network, and collaborate with targeted business and civic leaders who can advance your global goals. Regularly updated and focused interaction with your community creates a sense of good will that enables your firm to grow locally and, as word spreads, beyond your local market. There are many worthy causes to invest in locally—let us find and nurture them for you.
We strive to position your firm and its management team as top-of-mind industry leaders.