Instagram's recent update to its search feature may not involve some snazzy filter or photo enhancements. However, it’s an incredibly useful update for businesses that rely on the social media platform to drive engagement and sales.With Instagram’s recent update, your posts are now discoverable even...
The tie between brand loyalty and trust has never been stronger. Consumers have a generally favorable outlook on how companies respond to the present climate, according to a recent Deloitte Insights survey, with approximately four in five individuals citing a moment when a company reacted...
Many up-and-coming brands display initial potential. They have the clients, the technology, and their services are sought after. Where they may lose their way is scaling their success, and most entrepreneurs may find it tricky to develop a profitable and established brand. This is where PR...
If you’re launching a startup in a crowded and competitive field like tech, every bit of positive coverage can help. A successful pitch can massively boost your profile, but it’s just as easy to fail if you aren’t careful. These are a few examples to...
With the ever-changing nature of social media, it can prove tricky to predict what 2021 has in store for it but as 2020 comes to a close, some trends have begun to emerge. These trends will likely affect how companies go about devising marketing strategies...
If you’re the creative type, the Internet is a powerful tool to reach a broad audience. However, if you’re looking to make a genuine living out of something that may have started as a side-hustle, chances are you’re going to require publicity from major media...
In the age of social media, one wrong tweet or misguided Facebook post can spiral into a social media-related public relations crisis. In the age where brands are being closely watched by their most loyal followers (i.e.: customers), it is utterly critical that a company...
When creating and implementing a crisis communication plan, it is important to remember these key details to ensure your strategy is effective. A crisis can lead to tension and panicking by executives and staff members alike. The fear of tarnishing the company’s, or their own, reputation...
A quick search on Google regarding “PR fails” will likely lead to plenty of results showing a PR faux pas, sometimes leading to a flood of negative social media responses. In most situations, with diligence, attention to detail, and common sense, the mistakes that result...
While social media services like Instagram and Facebook have had the Stories feature for a while, one of the more recent platforms to adopt it is the business and employment-oriented LinkedIn. Since it’s geared to professionals, the following tips can help with using LinkedIn Stories...