Achieving Major Media Interview Success

29 Oct Achieving Major Media Interview Success

An ideal media opportunity can elevate an executive’s profile as an industry leader, create buzz for the business, and encourage client activity. However, it is just the first step in reaping the rewards of press coverage when it comes to time to talk to a reporter. The remainder needs proper planning.

Typically, a successful interview starts by understanding who is behind the interview. The purpose of researching the interviewer should be to ensure that issues related to your business or experience are being addressed. If you find they have a history of generating negative news, before agreeing, you may want to ask the interviewer or reporter what their angle is when it comes to the story.

Before moving onto the interview, you can clarify what subjects you’re prepared to explore. For example, if there has been any recent bad press, but a new product or service is being launched and you wish to maintain the interview solely on that topic, then that will be a parameter set by a public relations specialist in advance of the interview as opposed to during. Even though you ask reporters not to discuss a certain subject, there are still odds it may surface during the interview. Should such a scenario arise, have a reference point ready to use and stick to the main subject or quickly steer the conversation back to it.

This update is by Top of Mind, a Miami public relations firm. We are a seasoned team with vast experience across the United States and the Americas in top-tier newsrooms, broadcast studios, social media agencies, and public relations firms. We are committed to being educated and up-to-date on federal, state, and local legal issues, attentive to conflicts of interest, acutely mindful of the time pressures of our customers, and, most critically, vigilant in showcasing the importance of putting you as the top of mind. Please call 305-726-5848 for more information on our Miami PR firm.