Why Twitter should be part of your digital marketing plan

29 Jun Why Twitter should be part of your digital marketing plan

Twitter is a social media platform that allows its users’ voices to be heard. Being active on Twitter is essential for connecting with reporters, target audiences, industry leaders, and keeping up to date on current events.

Twitter is an especially vital tool for journalists, allowing for real-time interaction and real-time response. Providing immediate access to information, Twitter gives users the ability to react to current events as they are happening. The platform is essential in newsrooms, allowing for news to be spread quickly and concisely. As journalists increasingly rely on Twitter, the platform has become an integral part of any digital media strategy.  

While on Twitter, it is important that you are engaging with your target audiences.  An effective way for users to find and reach their audience is through advanced search and hashtags. With Twitter’s advanced search system, users can search by keyword to find what they’re looking for. Via the use of hashtags, users can uncover the interests of their followers and find topic-specific discussions. Using hashtags in posts also puts your content in front of other users with similar interests. Twitter’s “For You” and “Trending” sections regularly highlight topics that are gaining the most traction on the platform, and engaging in trending topics can help expand the reach of your content.

Twitter has changed the way we engage with news, marking a shift from individualistic media to participatory, objective media. Twitter allows a large community of users to come together to discuss an event in real-time. All in all, Twitter is an efficient and professional social media tool that can be an essential part of your well-rounded public relations plan.